Even an organization like the World Wildlife Foundation is using these tactics for their cause. Worse yet, this advertisement is claimed to be racist because of the black woman who is viewed as an animal, as if their race is closer to the jungle and has no signs of humanity. Then it is guilty of overly using photoshop, making the picture less human than the message it’s trying to convey. This burst outrage to women and African Americans.
As this type of advertising goes on in media all the time, some are taking a stance. One company that stuck to my head was Dove, which we discussed in class. I further looked into Dove in their ‘Real Beauty’ campaign and found it down right outrageous that people actually complained about this campaign. The campaign shows plus size women, or what I like to call them regular women, whichfeatures real women than fake plastic models that the society is used too. But give credit with Dove because they kept up with the campaign and even took on age. They had a follow up campaign that featured older women than those young girls in the ads today. I believe that Dove is very courageous to take on such campaign and making a difference.
With these types of campaigns, more and more advertisement and media will soon follow. Take a look at Glamour magazine. They had started featuring natural beauty. It got a lot of praises, in which influenced a German magazine ‘Brigitte’ to feature only women with ‘normal figures’ after complaints of their readers indicating that they could not relate to boney women.
If more and more campaigns take a stance against unnatural ads, then more and more people can change their perception in women.