Women and Media SP2011: Gender And Advertising (What are they really selling?)

Sunday, March 27, 2011

Gender And Advertising (What are they really selling?)

This is the presentation for group 3. The audio wouldn't sync properly for the AXE commercial, so I posted it without audio. The video tells the story without it, I hope. Enjoy!

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DUE 5/14 and 5/21

FINAL PROJECTS

Please be prepared to present your projects to the class in approximately 5-7 minute presentations. Visuals are a must. Feel free to bring physical props and handouts if appropriate.

**You must also create a post for your final project - a link to your project, a summary and visuals.

GOOD LUCK!!

DUE 5/7
Art and New Media

READINGS:
On Blackboard:
-A Cyberroom of One's Own - Sarah Stein

-Feminist Art Practice and the Mass Media - Pen Dalton

-Cyberspace: The New Feminist Frontier - Gillian Youngs

Veiled Threat by Arwa Aburawa Bitch Magazine
http://bitchmagazine.org/article/veiled-threat

The Feminist Evolution ArtNews December 2009
http://www.artnews.com/issues/article.asp?art_id=2800&current=True

Where the Great Women Artists are Now
Interview with Linda Nochlin Art News February 2007
http://artnews.com/issues/article.asp?art_id=2216

Interview with Cat Mazza
We-Make-Money-Not-Art
http://www.we-make-money-not-art.com/archives/2008/01/how-and-when-did-you.php

For Women Social Media is More Than Just Girl Talk
byJessica Faye Carter
http://mashable.com/2010/07/17/women-social-media/

BlogHer - The Community for Women Who Blog
http://www.blogher.com/

2 comments (minimum) on Post 4 OR Post 5

2 bookmarks on delicious
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DUE 4/30

Post 5 Due
Choose and research a female film director/screenwriter and a single work or several works. Describe their approach to film making and explain their role as auteur. Using references to the readings and references to your own research (be sure to cite) explain the work, especially as it relates to auteur theory. How does the filmmaker explain their work and their process? How are the works and filmmakers received? How are they critiqued? Every post must have a short bibliography/works sited. You must include at least 2 additional sources with your post. If possible include links to the readings or sources, if not list them properly in your works cited.

NO READINGS!! Work on your final projects!

**We will have a visitor on 4/30 Filmmaker Sarah Friedland - read info about her and her work here.

4 bookmarks on delicious

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DUE 4/16

Draft Bibliography/Sources list for final project due - list of sources as well as a brief update on the project must be printed and handed in to me 4/16

READINGS on Blackboard:

Introduction "Making Movie Magic" from Reel to Real by bell hooks

"Author/Autor: Feminist Literary Theory and Feminist Film" by Maggie Humm

"Debra Zimmerman and Women Make Movies" by Judith Redding and Victoria A. Brownworth

Please look at the Women Make Movies website http://www.wmm.com/

2 bookmarks on delicious

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MIDTERM MEETINGS 4/4 and 4/6 in HN515
Click here for the schedule of meeting times.

DUE 4/9
POST4
Using references to the readings due for class, convey an understanding of women (and minorities) in the news media industry. Research and discuss an alternative news organization or independent news source that is outside this norm, possibly by or for women specifically. The example can be local, national or international. Look to independent media in developing nations as well for interesting and inspiring examples. You can also choose to concentrate on a specific person. Be sure to explain the publication or online source in depth, explain it's origins and why it is successful or necessary as an alternative media source. What is the role of gender in this story?

READINGS:
Highlighting Girls in Youth Media
As practitioners in youth media, we have the opportunity to support the long-term development of girls.
http://www.youthmediareporter.org/2009/08/highlighting_girls_in_youth_me.html

The Power and Impact of Gender-Specific Media Literacy
It is up to the field as a whole to help students critique media, avoid stereotypes, and act out new identities.
http://www.youthmediareporter.org/2009/08/the_power_and_impact_of_gender.html

Media Savvy Arab Girls Respond to the Mainstream
How alternative youth media can and must respond to mainstream news.
http://www.youthmediareporter.org/2007/11/media_savvy_arab_girls_respond.html

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DUE 4/2
1 page Project Proposal for final projects printed and handed in. Explain/describe the content of your project and the medium you will use to create it. Use visuals if necessary: sketches, still images etc. Also include possible resources (a full bibliography will be required later.)

READINGS DUE:

FreePress Media Ownership Policy
http://freepress.net/policy/ownership

Media Ownership: Impact on Minority Ownership and Localism
http://womensmediacenter.com/blog/2007/02/media-ownership-impact-on-minority-ownership-and-localism/

Media Ownership Fact Sheet - NOW
http://www.now.org/issues/media/women_in_media_facts.html"

Diversity in Media Ownership & Employment
http://www.civilrights.org/media/ownership/

WATCH:
Reel Girls Media Consolidation
http://www.youtube.com/profile?user=reelgrrls#play/uploads/27/VZ01mj0IdTQ

2 bookmarks on delicious

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DUE 3/26
CHANGE IN SYLLABUS! I have decided to move the news up one week. Below are the readings for 3/26.
Alternative media will be pushed 2 weeks forward. I will update you on this.

The Rise of the Female Anchor
http://www.nytimes.com/2009/09/06/weekinreview/06stanley.html

Rachael Papers
http://issuu.com/bitchmagazine/docs/the_rachel_papers/3?mode=embed&documentId=090225195412-a61ca4d3a7b34c879210801d39c49c40&layout=white

Broadcast News: When Women Become Two out of Three
http://womensmediacenter.com/blog/2009/09/942/

Article on Blackboard:
Women in Broadcasting - Barbara Murray Eddings

2 COMMENTS on post 3

2 bookmarks on delicious
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DUE 3/19
Post 3 - DUE
Using all of your readings, class discussions and critiques of advertising images and the sexism, racism and power hierarchies found in so many of these, find or construct an alternative to these mainstream images and explain why it is different. Carefully draw out advertising strategies and goals and provide alternative paths for the industry or alternative anti-advertising messages.

Readings
1.Susan Bordo -- "Hunger as Ideology" from Unbearable Weight
2.Maggie Wykes/Barrie Gunter --"Conclusion" from The Media and Body Image
3.Naomi Wolf -- "Culture" from The Beauty Myth

4.online: Media's Effect On Girls: Body Image And Gender Identity http://www.mediafamily.org/facts/facts_mediaeffect.shtml
from National Institute of Media and the Family

2 bookmarks on delicious

Final project topics - simple explanation of medium and topic for final projects filled out on a sheet in class.

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DUE 3/5
*NO POST DUE
READINGS DUE:
Advertising, Magazines and Women
4 short essays from Gender Race and Class in Media
-Sex Lies and Advertising - Steinem Ms. Magazine
-Beauty and the Beast of Advertising
-Reading Images Critically - Douglas Kellner
-Commodity Lesbianism - Danae Clark

Provocateur -Anthony Cortese - Constructed Bodies, Deconstructing Ads Sexism in Advertising

2 bookmarks on delicious (focus on advertising images specifically and possible connections to violence against women and girls - as in Kilbourne's assessment)

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DUE 2/26
POST 2 - On ways of seeing/viewing

Please answer the following questions based on your readings and class discussion. Use your own experiences and realizations to help illustrate your understanding of the material - cite from the readings.

What is the male gaze and why is it a pervasive form of vision in popular culture? Give illustrative examples in a variety of media. What is the oppositional gaze and why (as described by bell hooks) has it developed? Give examples. How have you come to understand these structures and in what ways has this understanding changed your views about various media examples and of your own identity and role in these structures?

5-6 paragraphs. Include citations of the readings in your post.

READINGS: on Blackboard

-Introduction to Where the Girls Are - Susan Douglas
-"The More You Subtract The More You Add: Cutting Girls Down to Size" by Jean Kilbourne

2 bookmarks on delicious.com

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DUE ON 2/19
READINGS: are now available on the Blackboard Site in folder "Due 2/19" - let me know if you have trouble accessing them.
John Berger - Ways of Seeing
Laura Mulvey - Visual Pleasure and Narrative Cinema
bell hooks - The Oppositional Gaze

2 bookmarks on delicious.com

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Due 2/5 Post 1 on the class blog: Who do you think you are?

2 bookmarks on delicious.com
(see link below to our tag to get started)
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Link to syllabus

Women and Media Delicious page (MEDP384 tag)

Link to screenings

***Readings are on the class Blackboard site.***
Please be sure you have access to the Blackboard site and can see the course materials folder.